About me

I am a Senior Account Manager specialising in Social Media and PR at an award-winning PR and Marketing Agency, with three years of digital marketing experience. I hold a Masters with Distinction in International Fashion Marketing. With strong skills in content creation, and account management, and an understanding of the consumer market and demographic, I can consistently generate new growth, traffic, and engagement. 

 

My interest and passion for digital marketing and social media culminated during my final dissertation at Manchester Metropolitan University. This project delved into the profound influence of social media and NFTs in the fashion industry, specifically on contemporary culture, societal issues, and consumers' access to Fashion. 

 

Before my time at Manchester Metropolitan University, I gained a First-Class Honors diploma in Business Management with Marketing BA (Hons) from Leeds Beckett University, establishing my strong foundation in marketing, data analytics, and CRM.

 

Through my experience as a Social Media and PR Account Manager, I have refined my skills in client management, strategy planning, and data analytics. Through channeling these skills I can generate brand growth and customer engagement consistently. A noteworthy highlight of my career includes securing client press features, through strategic outreach and relationship building. 

 

Whilst designing, implementing, and reviewing visual merchandising strategies for the @size_m1_manchester Instagram feed, I gained a vital understanding of audience behaviour, the art of creating engaging content, and editing skills. I have experience in web design and social media transformation for ‘ZZZ Accommodation Company’ and a vintage clothing brand ‘Scruffy Puffin’, whereby I also crafted compelling copy and curated content for their Instagram and TikTok accounts as part of their upcoming launches. 

 

​I am passionate about the artistry, self-expression, and community that Fashion generates. Fashion's ability to portray a personal narrative and a societal commentary inspired me to become part of the movement. I spend my spare time attending local events and exhibitions and connecting with like-minded individuals.

 

Beyond my professional skills, I'm an avid DJ, playing in various venues in Manchester and Nottingham. I love sports and participate in football and netball teams in the Manchester area.