Key Projects
Linda Farrow Eyewear 01
Marketing Communications and Innovation
Project run through Manchester Fashion Institute at Manchester Metropolitan University in conjunction with Linda Farrow CEO Simon Jablon. Distinction awarded with entry into an internship competition at the London head office with 3 other candidates.
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This project involved completing a communications plan using innovative channels to execute luxury brand Linda Farrow eyewear into the Shanghai market.
Jacquemus 02
Social Media Marketing
Storytelling campaign for Jacquemus aimed at uplifting and empowering the LGBTQ community. The project proposed to partner with queer TikTok content creators, to drive community connection.
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I scoped the social landscape, and identified shifts in consumer culture and society and advancements in digital technology, to present an evidence-based marketing strategy for Jacquemus, that would make a difference in the community.
Miaou 03
Brands and Consumer Culture
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Creation of a brand concept, 'Miaou'; a brand that aims to be culturally responsive and engaged, uplifting the LGBTQ+ community through inclusive footwear.
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Brands are the primary vehicles for the expression of ideology and culture. Contemporary culture is rife with issues that privilege certain ideologies over others, the result of which is inequality, social injustice, and deteriorating mental health.
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The aim of this project was to develop a brand's image by aligning brand beliefs and brand culture.
Is Digital Fashion the Future? 04
How and to what extent does metaverse fashion impact today’s society?
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Critical analysis of the value and relevance of NFTs in the fashion industry, and evaluating the influence of current digital fashion applications on social behaviours and society.
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Final Dissertation